PORTFOLIO

ART DIRECTION

Coffee Crew

"Coffee crews" is the fourth edition of a coffee documentary series by Lavazza UK. Designated primarly to Lavazza Coffee Society Platform.

We dived into the world of coffee Crews and get an inside look into the personal and professional lives of London's independent cafe scene

AGENCY: FREEDA MEDIA LONDON

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Roland Garros

I led the creative direction for Lavazza at Roland Garros, overseeing everything from content with Yannick Sinner to the activation booth design and hero sponsor video. I art-directed and designed all visuals, ensuring they aligned with Lavazza’s premium brand while capturing the excitement of the event. From photo shoots to event coverage, I crafted a cohesive visual story that highlighted Lavazza’s presence at one of the biggest tennis events in the world.

AGENCY: FREEDA MEDIA LONDON

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Wimbledon

At Wimbledon with Lavazza, I was responsible for the art direction and visual strategy for all creative activities during the event. From overseeing content with Jannik Sinner, to designing the activation booth, I ensured every visual element aligned with Lavazza’s brand identity. I also art-directed the hero sponsor video and a variety of content pieces capturing the essence of the tournament, blending sport, lifestyle, and coffee culture into a cohesive storytelling experience.

AGENCY: FREEDA MEDIA LONDON

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Arsenal

As Creative and Art Director for the Lavazza x Arsenal collaboration, I led the visual concept and execution of a campaign that celebrated passion, performance, and heritage. From set design to prop styling and visual storytelling, I crafted a cohesive narrative that connected Lavazza’s Italian excellence with Arsenal’s iconic legacy—bringing the partnership to life through bold imagery and dynamic compositions.

AGENCY: FREEDA MEDIA LONDON

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Coffee Duos

Coffee Duos" is the third edition of Lavazza UK's documentary series, created primarily for the Lavazza Coffee Society platform.

This season takes a deep dive into the vibrant world of coffee crews, offering an intimate glimpse into the personal and professional lives that shape London’s independent café scene

AGENCY: FREEDA MEDIA LONDON

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A Modo Mio

For Lavazza’s A Modo Mio campaign in the UK, I led the creative direction from concept to execution. The goal was to craft a bold, locally resonant narrative that felt both premium and personal—just like the coffee itself.

I developed the campaign idea, directed the art direction, and curated the creative team, from talent and director scouting to styling and set design. I also shaped the digital strategy to ensure consistency across all touchpoints, both online and offline.

This was an exciting opportunity to blend storytelling with visual strategy, while working closely with Lavazza’s global brand team to elevate the campaign for the UK audience.

AGENCY: FREEDA MEDIA LONDON

Nòt Film Fest

At Not Film Fest, one of the top 20 film festivals in the EU, I served as the Creative Director and founder. Over the course of four years, I was responsible for overseeing the festival's creative direction, managing a team of designers, and ensuring visual consistency and brand integrity across all touchpoints. My leadership and vision significantly increased the festival's visibility and audience engagement through innovative marketing campaigns and compelling visual narratives.

Ebay

Art Director for eBay campaigns, leading visual storytelling along side Gemma Fenol. Responsible for set design, prop styling, creative concept development, and ensuring brand consistency while bringing bold, trend-driven ideas to life.